Black Tusk Studios Renamed “The Coalition”

In a bold and intelligent move, Black Tusk Studios’ Rod Fergusson announced that the company has been renamed “The Coalition” in an effort to help employees and fans associate the studio with the franchise that they are focused on, Gears of War.

Fergusson explains:

When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza. Moving forward, when you hear The Coalition, we want you to think of Gears of War.

Additionally, Fergusson says that we can expect much more at Xbox’s press conference at E3 this year and says we should be sure to tune in to Xbox Daily: LIVE @ E3, on Monday June 15 at 4PM Pacific.